Review problems
Why Google keeps a negative review up
Because in most cases, keeping it is what the policy says to do.
Google's review system is built to protect the customer's account of an experience, even a bad-tempered or one-sided one. Removal is the exception, not the default.
Understanding that line saves businesses from paying for a case that cannot succeed, so this page sets it out plainly.
Send us the review and get an honest answer.
From £99 a removal, priced per review. No charge for the eligibility check.
- Honest check before you pay
- Most cases decided in 24 to 72 hours
- Full refund if Google keeps it up
The core reason: opinion is not a policy breach
A review can be harsh, personal in tone, exaggerated or simply wrong about the facts as you know them and still comply with Google's policies.
- "Rude staff and a terrible job" is opinion, and protected
- "This company stole my deposit" is a factual allegation, and can be challenged
- A one-star rating with no text at all is almost never removable
The other reasons
When a review clearly breaches policy, refusals usually come from the report rather than the content.
- The report described the harm rather than the rule that was broken
- No evidence was provided on the decisive question
- The report was filed under a category that does not match the content
- The reviewer has been removed already, and the review with them
What actually works
Take the review apart for policy breaches: is it about your business, does it name a person, does it come from someone with a stake, does it contain illegal or harassing content?
- Report on the strongest single breach, not a list of grievances
- Attach the one document that contradicts a factual claim
- Expect the decision to be Google's, and never guaranteed
Questions we get asked
Only where the falsehood is a specific, checkable factual claim that you can disprove, and where it also breaches a policy category. "False" on its own is not enough.
Not by itself. Anonymous accounts are common. What matters is the content and the reviewer's relationship to your business.
Yes, a short factual reply is worth having for future readers, and it does not harm your report. Keep it brief and do not argue with the reviewer.
Related pages
Tell us about the review
Send the review or your Google Maps link on WhatsApp. We will tell you whether it breaks Google's rules, what a removal costs, and whether it is worth filing at all. The decision is always Google's, and the eligibility check is free.
Or browse all removal services.