Review problems
Removing spam Google reviews
Spam is the easiest category to spot and one of the easiest to report accurately.
Google's spam policy covers reviews that exist to promote something, to game a rating or to fill a profile without describing a real experience.
Because the pattern is visible in the text itself, these cases often need less customer evidence than a fake review dispute.
Send us the review and get an honest answer.
From £99 a removal, priced per review. No charge for the eligibility check.
- Honest check before you pay
- Most cases decided in 24 to 72 hours
- Full refund if Google keeps it up
The forms spam takes
Each looks different, and each should be named for what it is in the report.
- The same paragraph or sentence pasted across several businesses
- A review that advertises another company, a phone number, a link or a discount code
- Off-topic content: politics, a rival's address, or a complaint about a different venue
- Review bombing: many negatives arriving together, often from accounts with no posting history
What to send
Duplication and promotion are self-evident, so the screenshots do most of the work.
- Screenshots of the identical text on another profile, with the URL visible
- The reviewer's public profile page, showing the same review repeated
- A short note on when the reviews arrived, if it was all within a day or two
Off-topic content is often overlooked
Businesses tend to ignore an off-topic review because it is not an attack, but it still counts against your rating while it sits on your profile.
- A review about a different branch, business or person
- Opinions about an owner's public statements rather than a visit
- Reviews that describe a service you do not provide
Questions we get asked
Duplicates are one of the clearest policy breaches, and they are usually removed. Send both copies, since the reviewer needs to see the same text on more than one profile.
Not always, but promotion and unsolicited advertising do. The question is whether the review exists to describe an experience or to move traffic.
Not necessarily. Check whether they came from established or brand-new accounts, and whether any of them match real bookings. That distinction changes the argument we file.
Related pages
Tell us about the review
Send the review or your Google Maps link on WhatsApp. We will tell you whether it breaks Google's rules, what a removal costs, and whether it is worth filing at all. The decision is always Google's, and the eligibility check is free.
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