Removal services
Google review policy violation help
Most rejected reports fail for one reason: they describe how the owner feels instead of which rule was broken.
Google's review policies are public and specific. A report that names the breached category and quotes the offending wording gives the reviewer a decision they can justify.
We map reviews to those categories every day, and this page explains the mapping we use.
Send us the review and get an honest answer.
From £99 a removal, priced per review. No charge for the eligibility check.
- Honest check before you pay
- Most cases decided in 24 to 72 hours
- Full refund if Google keeps it up
The categories that carry most cases
These are drawn from Google's prohibited and restricted content policies for user contributions.
- Spam and fake engagement: incentivised reviews, review swapping, bulk or scripted posting
- Off-topic: content that is not about a real experience at the business
- Harassment: slurs, threats, personal attacks and naming individual staff
- Conflict of interest: competitors, ex-employees and anyone with a stake in the business's rating
Categories that need care
Impersonation, illegal content and certain restricted content can be reported, but they need precise wording and, at times, escalation beyond the standard flag.
- Impersonation of a person or business
- Content that could be illegal, including allegations that identify a named individual
- Sexually explicit content and content involving minors, which Google treats more seriously than a standard flag
How to write a report that lands
Aim for short, factual and checkable.
- Quote the exact wording that breaches the policy, in quotation marks
- State the category once, plainly, rather than listing five
- Add the one fact Google can verify, such as the absence of any order under the reviewer's name
Questions we get asked
Re-report with a different angle: a clearer policy category, better evidence, or a fuller explanation of why the reviewer was never a customer. Repeated identical flags rarely change anything.
It can. A pattern of unfounded flags is itself a form of abuse, which is why we file only reviews we believe genuinely breach policy.
Yes. That is usually the cleanest kind of case, because it falls under harassment and personal information, and the wording is right there in the review.
Related pages
Tell us about the review
Send the review or your Google Maps link on WhatsApp. We will tell you whether it breaks Google's rules, what a removal costs, and whether it is worth filing at all. The decision is always Google's, and the eligibility check is free.
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