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Google review removal for estate agents
Agents get reviews from people who never instructed them. That is not a bad experience; it is a policy question.
Property transactions are stressful, and the reviews that follow are often written by people who never signed an instruction: a viewer, a buyer's relative, or someone whose offer fell through.
For multi-branch agencies, the same problem repeats across several Google profiles, and the pattern is usually easier to prove than a single review.
Send us the review and get an honest answer.
From £99 a removal, priced per review. No charge for the eligibility check.
- Honest check before you pay
- Most cases decided in 24 to 72 hours
- Full refund if Google keeps it up
Typical agent review disputes
These are the cases that most often stand up against Google's policies.
- Reviews from someone with no instruction, no valuation and no viewing recorded
- Complaints about a transaction where your firm acted for the other side, or not at all
- Reviews naming a specific negotiator or branch manager personally
- Identical one-star text appearing on several branches of a competing agency, or on yours
Multi-branch evidence
A pattern across branches is the strongest asset an agency has in a removal case.
- The same account reviewing two or more branches within days
- Matching wording across profiles, which indicates a coordinated campaign rather than real customers
- CRM searches showing no instruction or applicant record for the reviewer
Being realistic about seller and buyer complaints
Where a client genuinely instructed you and had a poor experience, the review is protected and will stay. A factual reply and a consistent volume of positive reviews do more for conversion than a refused dispute.
- Never dispute a review from a real client on quality grounds
- Answer once, briefly, and move the detail offline
- Ask completions for reviews at the natural moment: it keeps the profile balanced
Questions we get asked
Often yes. They were not your client and had no instruction with your firm, so the content is unlikely to describe a genuine transaction with you. We would report it as off-topic or fake engagement.
The opposite, usually. Each profile needs its own report, but the repeated pattern gives Google a clearer picture, and we discount bulk work on the same brand.
No, they are separate. We work on Google reviews only, and we would rather tell you that than imply we can fix a Rightmove or Zoopla issue.
Related pages
Tell us about the review
Send the review or your Google Maps link on WhatsApp. We will tell you whether it breaks Google's rules, what a removal costs, and whether it is worth filing at all. The decision is always Google's, and the eligibility check is free.
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